EVO

corporate branding development, layout design

Branding and collateral for EVO, a green energy company

For this logo, I replaced the middle arm of the “E” with a symbol commonly used to show the battery or power source on diagrams of electrical circuits. I continued to use lines as a design element across the various collateral to tie everything together.

This project focused on brand development. While not every kind of collateral could or should be treated the same, I quickly learned that there needs to be enough similarities to create a cohesive brand unit. I also made sure that the stationery suite could easily be adapted for any of the company’s sub-brands.