Heart and Soul

package design, branding development, product photography

A line of heart-healthy soups created by a midwestern vegetable farmer intended to be sold at high-end grocery stores

After doing my research and thinking about the client’s ideals, I decided to keep these labels simple. The draw of this product is its health benefits; this is organic, vegetarian soup, good for both the heart and soul. These clean, white cans with a pop of color stand out among their competitors.

My main takeaway from this project was the importance of determining the primary display panel of the product. All the content on the can is necessary, but it has to be interesting enough to pick up before any of that will be seen.