Eleanora Italian Olive Oil

package design, branding development, product photography

An authentic, imported Italian olive oil to be sold in high-end grocery stores

When shopping for olive oil, a big factor is authenticity. Because of that, I decided to focus on where the olives came from. This line of olive oil features olives from three different areas of Italy. I also utilized the visuals of an olive grove on the label: the repetition of line references the way the trees are planted in rows, and the circular nature of the logo is reminiscent of the sun.

This project taught me that I did not have to limit myself to the primary display panel. I eventually realized that while the sides of the bottle were rectangles, I did not have to create a rectangular label. This allowed me to be more creative, as well as produce a label that could still catch a customer’s eye even when the front of the label isn’t facing out.